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Discover Durham unveils impact report, highlighting city’s tourism growth

Discover Durham, the city’s marketing and tourism development agency, has released its annual Tourism Impact Report.

The report, which covers the 2024 fiscal year, provides a review of Discover Durham’s work over the past year, including visitor trends, industry updates, new developments in Durham and the impact of the organizational initiatives.

As previously reported by The 10th Street Journal, the report highlights that 13 million people visited Durham in 2023 and spent $1.125 billion.

The full report is available on Discover Durham’s website.

Articles in The 10th Street Journal are generated by AI and reviewed by human editors.