{"id":4160,"date":"2020-10-05T17:06:45","date_gmt":"2020-10-05T17:06:45","guid":{"rendered":"http:\/\/9thstreetjournal.org\/?p=4160"},"modified":"2023-03-27T15:52:55","modified_gmt":"2023-03-27T15:52:55","slug":"dueling-messages-and-a-little-lawn-mowing-in-fayetteville-congressional-race","status":"publish","type":"post","link":"https:\/\/9thstreetjournal.org\/2020\/10\/05\/dueling-messages-and-a-little-lawn-mowing-in-fayetteville-congressional-race\/","title":{"rendered":"Dueling messages (and a little lawn mowing) in Fayetteville congressional race"},"content":{"rendered":"

One candidate offers to mow your lawn. The other brings you home to Momma.\u00a0<\/span><\/p>\n

As Election Day nears, the two contenders in North Carolina\u2019s 8th Congressional District are rolling out new video ads to set themselves apart.\u00a0<\/span><\/p>\n

Ads have always played a key campaign role, but the slowdown in events because of the coronavirus means the targeted messages through videos and social media are even more crucial.<\/span><\/p>\n

Ads from both Democrat Pat Timmons-Goodson and incumbent Republican Rep. Richard Hudson stress how they\u2019ll serve voters of the 8th District, which stretches from east of Charlotte through Cumberland County. Hudson\u2019s ads focus largely on his congressional accomplishments, while Timmons-Goodson\u2019s are more likely to criticize her opponent\u2019s record and spotlight their differences on the issues.<\/span><\/p>\n

\u201cWe want people to know that they have a choice,\u201d said Timmons-Goodson\u2019s campaign manager Matt Vari. The campaign currently has ads on TV, radio, and Facebook as well as by mail.\u00a0<\/span><\/p>\n

\"\"
In her latest TV ad, entitled “Face,” Democratic challenger Pat Timmons-Goodson pays a socially-distanced and masked visit to her mother.<\/figcaption><\/figure>\n

In her <\/span>most recent TV ad<\/span><\/a>, Timmons-Goodson tries to humanize the burden of COVID-19 by paying a socially-distanced and masked visit to her 85-year-old mother Beulah Timmons in Fayetteville. Unlike her <\/span>first ad<\/span><\/a>, which highlighted her military upbringing and judicial career, Timmons-Goodson this time criticizes Hudson\u2019s response to the virus and his stance on healthcare.<\/span><\/p>\n

Her tagline: \u201cI\u2019m Pat Timmons-Goodson, and my momma and I approve this message,\u201d she says at the end of the clip with a big laugh.\u00a0<\/span><\/p>\n

Hudson\u2019s <\/span>first TV ad<\/span><\/a> initially looks like a lawn care commercial. A man (who turns out to be Hudson) is seen mowing a pristine yard while two women on a porch discuss Hudson\u2019s congressional accomplishments for military families and veterans.\u00a0<\/span><\/p>\n

\u201cThat\u2019s our congressman,\u201d one of the women says in admiration near the end of the ad.\u00a0<\/span><\/p>\n

\u201cFort Bragg\u2019s congressman,\u201d says the other, correcting her friend. \u201cHe does everything!\u201d<\/span><\/p>\n

\"\"
Republican incumbent Rep. Richard Hudson promoted his latest TV ad on Facebook by issuing a contest: Donate to his campaign for the chance to have him mow your lawn.<\/figcaption><\/figure>\n

On the same day the ad started, Hudson launched a contest on his Facebook page: Donate $10 to his campaign and you enter a drawing for him to mow your lawn. Or the winner can nominate a military family for his \u201clawn service.\u201d<\/span><\/p>\n

Hudson\u2019s campaign manager Robert Andrews said their strategy was to avoid mentioning or criticizing Timmons-Goodson. Rather, the main goal was introducing Hudson to voters who were new to the 8th District since congressional maps were redrawn.<\/span><\/p>\n

\u201cPeople always want to see going on the attack, or that sort of thing,\u201d Andrews said in an August interview with The 9th Street Journal. \u201cThat’s not the deal right now. We just want to make sure that folks know who Richard Hudson is, especially in those new parts of the district.\u201d<\/span><\/p>\n

While the candidates\u2019 TV ads may strike similar tones, their Facebook offerings diverge. Of the 10 <\/span>Facebook ads<\/span><\/a> that were active in the last week, all of them asked viewers to donate money or help his campaign. Seven of them emphasized the critical stakes of the election by capitalizing words like \u201cURGENT\u201d and adding exclamation points.<\/span><\/p>\n

True to Andrews\u2019 August prediction, Hudson has no ads attacking Timmons-Goodson\u2019s judicial or public service record. But the campaign does criticize her prominent Democratic supporters such as former President Barack Obama, House Speaker Nancy Pelosi and U.S. Sen. Kamala Harris.<\/span><\/p>\n

\u201cMy opponent has officially been endorsed by Obama,\u201d reads one Facebook ad that launched in mid-August. \u201cStand against the liberal mob and sign our petition to keep socialism out & keep North Carolina RED!\u201d<\/span><\/p>\n

\"\"
Hudson indirectly criticizes Timmons-Goodson by attacking her prominent Democratic supporters, such as former President Barack Obama.<\/figcaption><\/figure>\n

Meanwhile, Timmons-Goodson\u2019s <\/span>Facebook ads<\/span><\/a> give her bio and strike a contrast with Hudson\u2019s. Some of the ads feature news articles and op-eds about her candidacy. (Four of Timmons-Goodson\u2019s 20 active ads contain an exclamation point.)<\/span><\/p>\n

The Democratic Congressional Campaign Committee in May <\/span>added Timmons-Goodson<\/span><\/a> to its selective \u201cRed to Blue\u201d program, which provides fundraising and organizational support to candidates in highly competitive districts. But the <\/span>Cook Political Report<\/span><\/a> and <\/span>Sabato\u2019s Crystal Ball<\/span><\/a> still say the race leans Republican.<\/span><\/p>\n

The National Republican Congressional Committee did not respond to several calls from asking for comment about the race.\u00a0<\/span><\/p>\n

Timmons-Goodson outraised Hudson nearly 3-to-1 in the second quarter, according to June filings from the Federal Election Commission. But overall, Hudson has the greater total of $2.3 million raised, compared to Timmons-Goodson\u2019s roughly $1.1 million, according to <\/span>Open Secrets<\/span><\/a>, a nonpartisan group that tracks campaign spending.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

One candidate offers to mow your lawn. The other brings you home to Momma.\u00a0 As Election Day nears, the two contenders in North Carolina\u2019s 8th…<\/p>\n","protected":false},"author":1,"featured_media":4161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[19,135,280],"class_list":["post-4160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2020-election","tag-election-2020","tag-u-s-house","entry"],"yoast_head":"\nDueling messages (and a little lawn mowing) in Fayetteville congressional race - 9th Street Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/9thstreetjournal.org\/2020\/10\/05\/dueling-messages-and-a-little-lawn-mowing-in-fayetteville-congressional-race\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dueling messages (and a little lawn mowing) in Fayetteville congressional race - 9th Street Journal\" \/>\n<meta property=\"og:description\" content=\"One candidate offers to mow your lawn. 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